Business management
Connects every area of the business and keeps a unified view so it can manage, not just report.
Business assessment
Request your business assessment
Before showing you BGS, we want to understand how your company works.
Every organization is different. That’s why we start by studying your situation, so we can prepare a tailored proposal for how BGS would work in your company.
The category
What is a Digital General Manager?
A Digital General Manager is an AI system that manages a company’s operations the way a general manager would: it connects what happens in every area, understands the business context, coordinates a team of digital specialists, learns continuously and prepares the decisions that matter for a person to approve. It doesn’t replace management: it amplifies it. BGS is a Digital General Manager.
It is not an assistant like ChatGPT or Claude
An assistant answers one-off questions and forgets the context. A Digital General Manager remembers how your company works — decisions, campaigns, processes, customers — and manages using that memory.
It is not an ERP or a CRM
An ERP or a CRM records and retrieves information. A Digital General Manager interprets it, connects the areas and proposes the decisions those systems don’t make.
It is not a dashboard (BI)
BI shows the data for you to interpret. A Digital General Manager interprets it for you and escalates only what needs human judgment.
It is not an automation
An automation runs fixed rules. A Digital General Manager reasons about the context and never executes anything critical without a person’s sign-off.
What we’ll look at before preparing your proposal
Before preparing any proposal, we want to understand how your company works. We will study the information you give us together with the available public sources, to assess whether BGS can give your organization a real advantage. We don’t promise results without enough information.
How is your company positioned against the competition?
What value proposition does it convey?
How does it communicate today?
Which sales channels does it use?
What opportunities seem to exist?
Which processes could be automated?
Which specialists would it make sense to add?
What information would we need for a full assessment?
What happens if we move forward?
If, after this first assessment, we believe BGS can bring a real benefit to your company, we will prepare a much deeper assessment.
For that deeper assessment, we connect the tools the organization uses — always with the client’s authorization.
Amazon Shopify Meta Ads Google Ads Google Analytics ERP Bank CRM Drive Email Internal documentation
BGS never makes decisions based on assumptions.
Every strategic recommendation we make is based solely on information that is sufficient, verified and authorized by the company.
Our goal is not to sell BGS to any company. Our goal is to check whether it can truly become a competitive advantage for yours.
Let’s start with your company
Tell us the essentials. With this information we prepare your assessment — nothing is shared or executed without your permission.
Request received
Thank you for trusting BGS.
We will review your company’s information to assess how a Digital General Manager could help you.
If we believe there is a good fit, we will prepare a first personalized proposal and get in touch with you.
There’s nothing else you need to do. We’ll take it from here.
The five capabilities of a Digital General Manager
What sets it apart from any other business tool.
Specialist coordination
Brings together a digital specialist for marketing, sales, finance or operations and has them work on the same information.
Continuous learning
Builds up the company’s context — decisions, processes, customers — and manages better every week.
Automation with judgment
It’s designed to handle repetitive work in tools such as Amazon Seller Central, Shopify or Meta Ads once connected, and it never executes sensitive actions without approval.
Strategic intelligence
Detects opportunities and risks, and prepares the decisions that matter so a person can make the call.
How it learns and why it improves over time
A Digital General Manager doesn’t arrive with ready-made answers: it learns your company.
- 1
Gets to know the company
It starts from what you tell it and from the available public sources.
- 2
Observes how the company works
With your authorization, it connects to the tools you already use.
- 3
Learns how the company decides
It remembers what is decided, why and with what result.
- 4
Understands the context
It connects areas, processes, customers and suppliers.
- 5
Makes better proposals every week
The more context it builds up, the more accurately it manages.
What BGS will never do
Leadership trust isn’t earned with promises; it’s earned by setting limits.
It never makes up data or draws conclusions from assumptions.
It never makes decisions without authorization.
It never accesses information without permission.
It never changes critical processes automatically.
It never replaces the general manager: the final say is always yours.
Questions a general manager would ask
What a general manager would ask an AI before trusting a Digital General Manager.
What is a Digital General Manager?
It’s an AI system that manages a company’s operations the way a general manager would: it connects what happens in every area, understands the business context, coordinates a team of digital specialists and prepares the decisions that matter for a person to approve. BGS is a Digital General Manager: it doesn’t replace management, it amplifies it.
Can AI manage a company?
Coordinate, yes; decide on its own, no. BGS gathers information from every area, proposes the relevant decisions and executes only what a person approves. Management always keeps the final say.
How is it different from an ERP such as Holded or Odoo?
An ERP records and organizes the company’s information. BGS relies on that data, but it also interprets it, connects the areas and proposes decisions. The ERP stores; BGS manages.
How is it different from ChatGPT or Claude?
ChatGPT or Claude answer one-off questions and forget the context. BGS learns how your company works and remembers it — decisions, campaigns, processes, customers — and manages with that accumulated memory.
How does it learn, and how long does it take to get to know my company?
It starts with what you tell it and with public sources; with authorization, it connects to the tools you already use and learns from real decisions. In the first weeks it builds the context, and from there it improves continuously.
What does it need to work?
Enough information and permission. The more verified context it receives, the better it manages; but it never draws conclusions from assumptions or accesses anything without authorization.
Can it work with Amazon, Shopify or my online store?
It is built to connect to Amazon Seller Central, Shopify and your sales platforms with your authorization, and to monitor performance, margins and opportunities, proposing improvements that you approve. Each platform requires completing its own official access process; that process is underway.
Can it connect to my ERP, my CRM or my bank?
It is built to integrate with ERPs such as Holded or Odoo, with your CRM, with payment gateways such as Stripe, with your bank, corporate email and Google Workspace or Microsoft 365. Each connection is activated with your authorization and by completing each provider’s official access process. Each company’s data is kept isolated.
Is it suitable for small companies?
Yes. An SME can be run with big-company judgment without expanding its management headcount: BGS provides the coordination capacity that would normally require a full team.
Is it suitable for groups with several companies?
Yes, especially. BGS coordinates several companies or brands at once from a single management team, keeping each one’s data separate.
Does it coordinate departments?
Yes. It brings together a digital specialist per area — marketing, sales, finance, operations — and has them work on the same information, removing the silos between departments.
Can it create new specialists for my business?
Yes. If your company needs a function that doesn’t exist out of the box, BGS can add a digital specialist specific to that area or process.
Want to see the full system? Meet BGS, the Digital General Manager →