BGS and ChatGPT
The question always comes up, and it deserves an answer that isn’t a sales pitch.
How they are alike, how they aren’t, and when a chat assistant suits you better.
They don’t compete: they do different things.
ChatGPT is a conversational assistant: it answers what you ask very well and forgets the business as soon as you close the window. BGS is a Digital General Manager: it observes what happens in the company without being asked, builds up its context, coordinates specialists and prepares decisions that await your sign-off. One answers; the other manages.
And one thing almost nobody says: BGS uses language models under the hood. It doesn’t compete with them — it uses them as just another component of the system.
Seven differences you’ll notice in practice.
| Aspect | ChatGPT | BGS |
|---|---|---|
| Who starts the conversation | You. If you don’t ask, nothing happens. | The system. It looks at what happens without being asked and only alerts you to what deserves your attention. |
| Business memory | It remembers what you tell it within the conversation, and to a limited extent across conversations. | It builds up the company’s context — decisions, processes, campaigns, customers — and manages based on it. |
| Source of information | What you paste into the chat, plus its general knowledge. | The tools you connect with your authorization, plus what you tell it. |
| Teamwork | A single assistant, however good. | Several specialists per area working on the same problem, and their disagreement reaches your desk. |
| What it delivers | An excellent text that you have to turn into a decision. | A prepared decision: what to do, why, what it costs and what the alternative is. |
| Execution | It doesn’t execute anything in your systems. | It executes only what you sign off on, and keeps a trail of who signed and on what information. |
| Record | The conversation, if you save it. | Every decision keeps its data, its rationale, its sources and its expected consequences. |
When a chat assistant serves you better than BGS.
If a comparison is only ever won by whoever writes it, it isn’t a comparison.
Use a chat assistant, not a Digital General Manager
- For a one-off task. Drafting an email, summarizing a document, translating a proposal. A chat assistant is faster and cheaper.
- To explore an idea with no company context. A brainstorm doesn’t need to know your margins.
- When you don’t want to connect anything. BGS gains value from your business information; without connecting anything, a chat assistant covers quite a lot.
- If you are looking for general knowledge. General-purpose models know about almost everything. BGS is there to manage a specific company, not to know about everything.
What already works today.
- Operational The platform and the assessment BGS is up and running at app.mibgs.com, with controlled access and each company’s data isolated. Today, the management assessment is carried out by our team.
- In development The connections that feed the comparison The connectors for Amazon, Google, Meta, Microsoft 365, LinkedIn, Stripe, banking and email are built; each platform’s official access process still needs to be completed, and that process is underway.
Questions we often get.
How is BGS different from ChatGPT?
ChatGPT answers when you ask and forgets the business context; BGS observes what happens in the company without being asked, builds up its context, coordinates a specialist per area and prepares concrete decisions that await your sign-off. One is a conversational assistant; the other is a management system.
Does BGS use ChatGPT under the hood?
BGS uses language models as one more component of the system, just as it uses connectors, logs and governance rules. What sets BGS apart isn’t the model but what surrounds it: business memory, coordination across areas, the trail of every decision and human sign-off before execution.
Can I use both?
Yes, and that is the norm. A chat assistant is still more practical for one-off tasks: drafting, summarizing, translating, exploring an idea. BGS is there for the rest: watching the business continuously and preparing management decisions.
Which one is cheaper?
A chat assistant, no question, if what you need is a writing tool. The cost comparison only makes sense when what you want is someone watching the business every day and preparing the decisions: a chat assistant doesn’t do that at any price.
So what would change in your company?
In the assessment we look at your specific operations and which decisions are being made late. You leave with a plan, whether or not you work with us.
30 minutes · we start from your company, not a script · limited spots during the pilot phase.